HCL Unica software
The HCL Unica Software Suite is an enterprise-class marketing platform that delivers precision marketing at scale. Designed from the ground up for marketers and powered by AI, it augments marketing automation across a wide variety of inbound and outbound channels: direct mail, email, website, call center, mobile IVR, ATM, kiosk, POS and more.
HCL Unica is a cloud-based marketing automation solution for large companies. Event-based marketing campaigns, web analytics and lead management can be initiated. Unica, in an integrated platform, offers total flexibility, scalable power and seamless integration with third-party solutions.
HCL Unica Benefits
Component software products
Advanced campaign management solution that provides customer targeting with powerful segmentation capabilities for campaign execution and tracking across multiple channels.
Real-time customisation in milliseconds. Sophisticated real-time interaction solution to personalize the customer experience and determine the next best action for customer engagement across channels.
Marketing management for companies. Complete marketing resource management solution that provides a collaborative environment for planning, executing and managing your marketing initiatives.
Deep insights into behaviour. A digital experience with analytics platform that enables the company to capture, render and visualise the individual user experience online.
Fast and flexible integration platform. A low-code, open, targeted integration framework for all third-party touchpoints.
Reliable and scalable messaging. Seamlessly integrated digital messaging solution providing timely and personalised communications.
Superior campaign optimization solution to determine the optimal contact strategy for each customer over time.
Goal-based organization for visualizing, creating, executing and measuring personalized customer experiences.
